Now that you have a grasp on what your client expects and who their audience is, you can define what story can be told and design how that story is presented. In this deliverable, you will create a design document and wireframes that reflect your design.
Sophisticated | Very Competent | Fairly Competent | Not Yet Competent | |
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Argument/depth of analysis of design document 100 points total |
Fully meets requirements of assignment. Explores implications of choices in thoughtful and/or original ways. Makes convincing case for why selected key ideas connect (or contradict) with the material studied thus far. Web page story is clearly conveyed. All pieces needed for the story are clearly described, defended, and placed in the context of the story. (100/100) | Paper fully meets the requirements but does not exceed them. Makes good case for why selected key ideas connect (or contradict) material studied thus far. Web page story is described with some need for improvement. Most pieces needed for the story are clearly described, defended, and placed in the context of the story. (90/100) | Paper does not address some aspects of the assignment. Makes mildly convincing case for why selected ideas connect (or contradict) material studied thus far. Web page story is related but lacks clarity. Some pieces needed for the story are described, defended, and placed in the context of the story but not clearly. (77/100) | Paper does not address the assignment. Selects minor rather than key ideas, and/or does not show why the selected ideas connect (or contradict) material studied thus far. Web page story is irrelevant or missing. Pieces needed for the story are not described, defended, or placed in the context. (65/100) |
Clarity of design document 30 points total |
Consistently precise and unambiguous wording, clear and lucid sentence structure. All citations are well chosen, effectively framed in the text and explicated where necessary. (30/30) | Mostly precise and unambiguous wording, mostly clear sentence structure. Mostly effective choice of citations. Mostly effective framing and explication of citations where necessary. (27/30) | Imprecise or ambiguous wording. Confusing sentence structure. Poorly chosen citations,or ineffective framing and explication of citations. (24/30) | Consistently imprecise or ambiguous wording, confusing sentence structure. Citations contradict or confuse student's text. Citations used to replace student's own ideas. (21/30) |
Presentation of design document 20 points total |
Paper is clean, well formatted, and written in complete sentences. Citations are all properly attributed in a consistent style. Virtually no spelling or grammatical errors. (20/20) | Paper is clean, well formatted, and written in complete sentences. Citations are all properly attributed in a consistent style. A few minor spelling or grammatical errors. (18/20) | Paper is clean, well formatted, and written in complete sentences. Some improperly attributed citations and/or inconsistent citation style. A number of spelling or grammatical errors. (15/20) | Paper is sloppy, incorrectly formatted, and/or not written in complete sentences. Many improperly attributed citations or inconsistent style of citation. Many spelling or grammatical errors. (12/20) |
Wireframes 50 points total |
Wireframes clearly show the structure of the page in both desktop and mobile format. Illustrate all pieces (text boxes, media, menus, headers, footers, etc) intended to be on the page and their placement and purpose is obvious. (50/50) | Wireframes demonstrate the structure of the page in both desktop and mobile format. Illustrate most pieces (text boxes, media, menus, headers, footers, etc) intended to be on the page and their placement and purpose is somewhat clear. (45/50) | Wireframes show some structure of the page in both desktop and mobile format. Illustrate some pieces (text boxes, media, menus, headers, footers, etc) intended to be on the page but placement and purpose of all pieces is not immediately obvious. (38/50) | Wireframes show minimal or no clear structure of the page in desktop and mobile format or one is missing. Illustrate minimal pieces (text boxes, media, menus, headers, footers, etc) intended to be on the page and their placement and purpose is not obvious. (32/50) |
Rubric adapted from https://www.cmu.edu/teaching/assessment/examples/courselevel-bycollege/cfa/tools/reflectionpaper-cfa.pdf